Identifying my targeted audience/results...

Before I move on with my project for the film opening, I wanted to get a better understanding of the area of movies, what people like, prefer, what ages I am targeting, what gender is mostly my audience, etc. I was thinking of 10 questions that I could ask my audience when creating my project, which could help me take into consideration their preferences as well as see if they would like my idea. Here are the questions:

1. How old are you?

   - +7

   - 10 - 14

   - 15 - 18

   - 19 - 25

   - 26 - 35

   - 35 - 50

   - +50

2. Do you enjoy watching movies?

   - yes, I love it!!

   - sometimes, I could live without it

   - no, I hate movies

3. Would you watch a movie with social media as the main theme?

   - yes

   - no

4. What kind of movies are you interested in/most often watch?

   - comedy

   - romance

   - romcoms

   - action

   - thrillers

   - drama

   - family

   - horror

   - mystery/adventure

   - sci-fi

   - musicals

   - animation

   - sport

5. Do you prefer 2000s movies?

   - yes

   - I don't mind

   - no

6. Where do you like to watch movies?

   - online

   - movie theatre

   - subscription sites (e.g., Netflix, Prime, Hulu, etc.)

   - DVD

   - on TV (cable)

7. How long can you pay attention to a movie?

   - 1h - 1:30h

   - 2h - 2:30h

   - +3h

8. What catches your attention/makes you want to watch the movie at the beginning of the film?

   - open answers

9. What is your favorite movie and why? Be specific!!

   - open answers

And the responses that I got are here:

Was initially very shocked by the number of responses I got (43), but also that I didn't expect to get answers from people aged 35 and above. I posted my blog link on my Instagram page in a story, explaining to my audience what it is about, etc.

With this one, I was a bit surprised by the mystery/adventure percentage. I didn't expect it to be this high and even the same percentage as action!

With the first question, I was mostly curious if people like older movies or newer ones because of my taste. :)

I expected a bit of a lower percentage for the question if they enjoy watching movies, but more specifically for "sometimes, I could live without it." And for the second question, I like that there is a pretty big interest in the theme of social media.

I was very shocked when I saw how many votes there were at +3h. I feel like it's a very nice balance with this question. For my second question, I don't know why it shows my answers in this format rather than in a line, but I think it's because I changed it.

I really like the answers that I got to this question. There were some people who were very specific and some who just wrote either the movie or the movie and something short.

After a lesson with my tutor, I found out that some things that I left out and first thought were not important, like gender and other more in-depth information, were actually helpful and important. I had a lot of anger at myself for leaving those things out and didn't know what to do. Do I make it again and send it, or do I leave it like this without the important and useful information I missed? I will honestly tell you I was also kind of lazy to do it again or replace some questions, but I was also very frustrated at the fact that I don't have the answers that I need. So I started replacing questions, erasing and adding, but it wouldn't add up to 10 questions, so my tutor kindly asked me to try to think of another question that would help me with my opening. It was very hard because I also had questions that I was interested in finding the answer to, but they would not help me with anything; knowing the answer would only satisfy my curiosity :)). I searched, but nothing would help me find an answer, so I kindly asked my mom. If you were a film manager and you had to ask your audience some questions to get an idea of what they would be interested in or would like to get/have in a movie about social media, what would the question be like?

What subject would you be interested in if the movie were about social media? This question was replaced with Do you prefer 2000s movies? This was a question that was not relevant to my research, and it was one of the questions that I told you before was from curiosity. If other people also prefer 2000s movies rather than older movies.

What I added was:

1. Gender.

   - male

   - female

   - other

And another question that I changed was the second-to-last question that says:

2. What catches your attention/makes you want to watch the movie at the beginning of the film?

(For this, I made it multiple choice just to make it easier.) What I put was:

• Unique Visuals or Cinematography

• Strong Character Introduction/A character you love

• Mysterious or Intriguing Introduction

• The backstory and how the plot of the film is shown in the beginning

• The drama

• A catchy song

• A Sense of Conflict or Tension

• Unexpected Humour

• Casual morning routine

• Or many times the name, cover, short summary of the movie

here are the answers:

I was very shocked that this time I got 72 responses. I did the same promotion as the first time, but in my mind, I thought that people were not going to answer anymore because they had already answered the first time.

The biggest percentage was Mental Health, and it got me thinking about how I can include this in my opening and try to make it work.

A mistake that I made with this question is that when I changed it to be a multiple-choice question, since I didn't create a new Google Form, the answers were still saved from when it was an open question. So when I clicked to see the results, it showed me the percentage of the options I put but also the rest of the answers from the last time people wrote. At least the audience didn't see all of these options anymore, only the ones that I put.

And now for a mistake that I made with this questionnaire as well, this time it was that when I added the new questions, I forgot to make it mandatory to respond. I was very frustrated that I didn't manage to get the whole results of the questionnaire for the 2 questions that I specifically sent the questionnaire again. But I can put my hand up and say that it was a matter of not paying attention and trying to get it out as fast as possible.

I had a lot more trouble with this questionnaire than I thought I would. But I learned that I have to be very specific and focus on the important things that need to be there, not waste time with the things that I am curious about and leave that for another time. I also learned that I have to double/triple check when posting something this important and not let my feelings take over. This happens to me in my everyday life; I get excited or have this emotion of getting it done and over with, so I hurry and do not take my time to make sure everything is good/correct.