Molly-Mae Behind it all Documentary

Introduction/Information about the documentary

Molly-Mae: Behind It All is a documentary mini-series about influencer Molly-Mae Hague’s life. It provides an intimate look at the life of influencer Molly-Mae Hague as she navigates motherhood, builds her business empire, and deals with personal challenges. The documentary has been successful, with new seasons being produced to cover her ongoing life and career. It serves as a case study in blending traditional documentary techniques with influencer self-branding, illustrating how reality TV stars use media to expand their brands and engage audiences through curated representations.

What the Documentary is about

• The documentary explores Molly's entrepreneurial journey, focusing on the launch of her new brand, 'Maebe', and the various challenges she faces in her business endeavors.

• It captures her journey as a mother to her daughter, Bambi, highlighting the difficulties of juggling her maternal role with her career in the public eye.

• The series provides an intimate glimpse into her personal life, including her relationship with Tommy Fury following their public breakup in 2024, after a 5 year relationship (formed in Love Island), a child,and engaged. What were her interactions with the media.

• It explores her insecurities and aspirations, portraying her as a young mother redefining success under pressure. 

Following Molly and Tommy's breakup, numerous questions arose. When Molly Mae released her documentary, many tuned in primarily due to the breakup. It was shocking for everyone, especially since they were a favorite couple. The trailer included a scene where she argued with Tommy. The first episode begins with the breakup, ensuring viewers know it will be addressed, as that was a highly anticipated topic. This approach makes the documentary seem raw and intense, as suggested by the trailer and the initial episode. I was surprised by Molly's decision to proceed with the documentary, initially meant to capture her and Tommy's journey to marriage. With the breakup still fresh, Molly chose to do the documentary alone, sparking curiosity about the emotions and insights it would reveal.

• The first season was released in parts on Prime Video.

• The first season was highly successful, particularly with young women in the UK.

• Prime Video announced that a second season is in production and will be released in 2025. 

Distribution

The Molly-Mae: Behind It All documentary is distributed globally on Amazon Prime Video. The first season has been released in two parts, with the first three episodes premiering in January 2025 and the following three episodes released in spring/May 2025. With a highly successful fisrt season of the Molly-Mae: Behind It All production has not stoped for the second season, releasing three new episodes on October 18 2025. 

What the series covers

• Season 1: Focuses on her breakup with Tommy Fury and the launch of her fashion label, Maebe.

• Season 2: Offers an insight into her rekindling, her growing business empire, and body confidence. 

Molly-Mae Hague won the Authored Documentary award at the 2025 National Television Awards (NTAs) for her Amazon Prime series, Molly-Mae: Behind It All. Her win was controversial, as the public had also nominated powerful documentaries like There's Only One Rob Burrow and Amy: Cancer and Me. The award was for Best Authored Documentary at the 2025 National Television Awards. Her win sparked backlash because many viewers felt other nominees, such as Rob Burrow's documentary, were more deserving. In response to the backlash, Hague acknowledged the inspirational quality of the other nominees and dedicated her award to Rob Burrow and his family. 

Production

Production

The Molly-Mae: Behind It All documentary series is a collaboration between Lorton Entertainment and Navybee, with Lorton Entertainment as the developer and co-producer. The series adopts an intimate, fly-on-the-wall style, capturing Molly-Mae's professional ventures, such as brand launches, and personal moments, including motherhood and relationship challenges. Filmed during pivotal life events, such as her breakup with Tommy Fury and brand relaunch, the series is now in its second season.

The documentary was produced by a professional company commissioned by Amazon Prime Video, placing it within mainstream media production. Prime’s oversight ensured a structured schedule, professional crews, and a polished final product, enhancing the documentary’s legitimacy beyond typical influencer content. While Amazon's production company shaped the narrative, Molly-Mae influenced the portrayal of her life. The series presents her as a successful business owner, relatable public figure, and influencer transitioning into mainstream media, balancing authenticity with glamour.

The series explores three aspects of Molly-Mae’s life: motherhood, business as a UK influencer, and her breakup with Tommy Fury. It combines confessional interviews and behind-the-scenes moments to humanize her beyond her influencer persona. Amazon Prime's production uses cinematic camerawork, color grading, polished sound design, and structured episode arcs to blend professional documentary realism with celebrity storytelling, creating an emotionally resonant depiction of her life.

Consumption

This documentary has gained significant popularity, with its first season becoming the most-watched series on Prime Video among young women ages 18-34 in the UK. The second season is now available.

What the documentary shows

• Breakup and co-parenting: The series was filmed after her breakup with Tommy Fury, with a significant focus on the emotional toll of the split and the difficulties of co-parenting their daughter, Bambi. Molly-Mae describes it as the "worst few months of her life" and expresses feelings of trauma from the experience.

• Entrepreneurship: The documentary follows her as she launches her new brand, Maebe, and explores her journey to becoming a "powerhouse entrepreneur" while under intense public preasure.

• Personal struggles: It touches on her insecurities, including body image issues after giving birth, and her comparisons to others in the industry. She was asked to walk for the L'Oréal Paris show in 2024, but she refused due to not feeling confident in her body image. In the new season, we see her walking the L'Oréal Paris show, but we still see her stressing over not feeling confident in the outfit and how it looks on her.

• Impact of alcohol: Molly-Mae speaks honestly about the negative impact alcohol has had on her life and relationship with Tommy Fury, noting that it caused problems between them and affected her ability to look forward to events.

• Public image: It has been seen as a way for her to manage her public image by confronting misinformation and narratives surrounding her life.

Target Audience

Primarily:

• Teenage girls and young women

• Fans of Love Island

• Followers of Molly-Mae’s beauty/lifestyle content

Modes of Engagement

Audiences engage with the documentary on Prime Video through traditional streaming behaviors and parasocial dynamics. Viewers typically watch on TVs, laptops, tablets, or mobile devices, either binge-watching or episodically. Prime Video's autoplay and “Next Episode” features encourage continuous engagement with Molly-Mae’s story.

Though not interactive like social media, Prime Video fosters parasocial relationships. Viewers feel emotionally connected to Molly-Mae as a mother, influencer, and businesswoman, driven by her familiarity from Love Island and her online presence. This makes the viewing experience deeply emotional.

While Prime Video lacks commenting features, viewers discuss episodes on TikTok, Instagram, and Twitter/X, sharing clips and engaging in fandom discourse. This creates a multi-platform loop, with Prime hosting long-form content and social media hosting discussions.

Molly-Mae’s followers enhance the documentary’s success by sharing opinions, participating in discussions about her life, and consuming related content. Despite Prime's lack of interactivity, the audience actively shapes her public image and reinforces the influencer-fan relationship.

Conclusion in regards to postmodernism and theory

The Molly-Mae: Behind It All documentary can be seen through a postmodern lens as it explores a life that is a constructed reality, blending real life with a carefully constructed image of an "authentic" self. It exemplifies postmodern themes through its use of performance, brand-building, and the blurring of lines between the public and private, where the influencer's life becomes a product to be consumed, complete with a manufactured emotional narrative to maintain relevance and marketability. 

Molly-Mae’s documentary illustrates Baudrillard’s concept of hyperreality by merging the line between genuine life and constructed media, offering a curated portrayal of her motherhood, breakup, and influencer career that appears more "real" to audiences than her true lived experiences.